Evaluation of impact
We collect various types of data to monitor and evaluate our performance against the desired change we want to achieve in forest management practices. This allows us to evaluate our impacts. The four different impact pathways we follow are described in our Roadmap to Change.
The term 'impact' may be understood in many ways and can be difficult to evaluate due to a number of conditions forests are subject to, whether they are certified or not. Therefore, collection of relevant data and its analysis in any impact assessment must be carried out comprehensively and carefully.